Direct Mail to Residential Construction Industry throughout BC – July
Consumer Okanagan Whistler Lower Mainland
Retail Outlets / Manufacturers & Suppliers July – September as quantities last

FEATURES
• The Home with a Difference Program – ICF homes offer lower energy bills, a healthier living environment, and unlimited design possibilities
• HWAD Community Profile -- Okanagan – Surrey – Whistler Corridor
• HWAD Builder Profiles – Don Owens – Image Construction Inc.
Dave Bauder – Dowco Construction Ltd.
Rod Nadeau – Nadeau & Sons Contracting Ltd.
• Q&A – Technical Info - This issue HVAC - R-2000 – ICF - Windows – Fireplaces
• The Georgie Awards – 10 Year Retrospective
• Consumer Event Calendar
--- we might also blow in an industry only event calendar for the direct mail to industry players
• Dollars & Sense – Maximizing Your Home’s Value
• Crossword Puzzle… lead retrieval ad/editorial component
• The Final Word – an (op/ed) opinion editorial piece

BACKGROUNDER ALL ABOUT HOMES is a wholly owned division of GAIDA Enterprises producing special magazines – website – radio / television & custom home shows for the residential construction industry in the Province of British Columbia
• This team most recently produced BC HOMES Magazine – The Official Publication of the Canadian Home Builders’ Association • Editor/Publisher Gail Ferrier - GAIDA Enterprises 604 931 4056
• Sales Manager Mark Bowen - Broadbased Marketing Inc. 604 420 7210
• Design/Production Shelby Wolfe - Howlin’ Wolfe Productions 250 763 9653
• Association Connections this issue – Cement Association of Canada – BC Ready-Mixed Concrete Association – R-2000 Program administered by the Canadian Home Builders’ Association of British Columbia - Envirohome – NRCAN
CHECK OUT THE FOLLOWING WEBSITES FOR MORE DETAILS
www.cement.ca www.bcrmca.bc.ca http://r2000.chba.ca/indexe.html
www.chba.ca www.chbabc.org www.envirohome.chba.ca

Additional Information Available by Request RATES & DATA Special Edition only SIZES B&W 4 Colour
Full Page 8.375” X 10.875 1,450.00 2,200.00
½ Page 7.1875 X 4.875 935.00 1,395.00
¼ Page 3.4375 X 4.875 415.00 595.00
Guaranteed Position for full or half page ads 15%
*covers are full page colour only
New Product Ad Pages • New Product Showcase (set format) 6 on a page 1 photo plus heading & text with contact info $275.00 each {including production

FREQUENTLY ASKED QUESTIONS How long has the company been in business?
GAIDA Enterprise Ltd. was incorporated in 1983. Principals Gail Ferrier and David Cook All About Homes has had a website presence since 1993 and the radio show originated on CFUN April 1994 where it ran until June 1999. The program is being re-launched in September 2003 Previous publications include – YOUR HOME Magazine, Homes & Apartments, Real Market Review, BC Office and Industrial Leasing Guide, Western Investor, and special directories and brochures & specialty publications for the real estate and construction industry like the Greater Vancouver Home Builders’ Association Membership Roster, the Real Estate Institute of BC Directory and the User Friendly Homes & Advanced Home specialty publications GAIDA Enterprises also managed and jointly owned BUILDEX – originated in 1988 and sold to Media Edge in 1994
Who Is Gail Ferrier?
GAIL FERRIER is a publicist, freelance writer and editor with a background in real estate and construction. Gail has hosted a weekly talk show, "ALL ABOUT HOMES" for five years and has worked in television and film. Her copy writing and editing skills have been honed with 20 years in the publishing industry. Her voice is for hire for voice-overs, audio/video & CD ROM projects including book narration and commercials. Gail frequently takes on public relations and media consultant roles for special projects like the GEORGIE Awards and the User Friendly Demonstration Home. She is an outspoken advocate of the benefits of membership in professional organizations like the Home Builders' Association.
Who Is Mark Bowen?
MARK BOWEN is an advertising and media consultant who specializes in business development within the residential construction industry. For many years, he published Canadian Home Builder Renovator Magazine and Western Home Builder. He has more than 15 years experience in construction advertising sales & marketing. Who Is Shelby Wolfe?
SHELBY WOLFE’S work experience includes design, typesetting and data base management for a number of corporate entities … large & small…including CHBA-BC, CHBA-Kelowna, Burtek Systems, Mini-Tankers, Your Home Magazines, Preston Chevrolet, Nike & others. Ms. Wolfe currently operates her own media design company in Kelowna, BC and continues to contract work with the Home Builders’ Association and its members.